About Davey Hughes

SONY DSCHe’s hunted Caribou in the Arctic Circle, grizzlies in Alaska and buffalo in Tanzania. He’s the bane of Customs officials’ lives, has run the gruelling Coast to Coast, and is the man behind the highly-successful Swazi outdoor clothing label; he’s a passionate conservationist and he sure knows how to spin a yarn or two. Davey Hughes – aka the Swazi Man – is many things, but one thing he’s most certainly not is conventional.

As a kid in Wainuiomata, he spent the weekends in the hills going after pigs and possums. But there’s more to the Swazi Man than hunting and a taste for adventure. He and his wife Maggie have built an outdoor clothing empire on their proudly made-in-New Zealand ‘Swazi’ brand; and he wants to get kids into our back-country having the roughing-it adventures that kick-started his remarkable life.

Davey lives life to the full, but what underpins all of this is his absolute love of New Zealand: “It’s about family, it’s about business and it’s about the people of this country.”